CommercialEdge Enhances Solution Suite With Powerful Email Marketing Tool

CommercialEdge Enhances Solution Suite With Powerful Email Marketing Tool

CommercialEdge Marketing has expanded its functionality to include email marketing tools that empower commercial real estate professionals to optimize their dealmaking and provide a better client experience. Drawing on clients’ own listing information, the integrated email marketing functionality enables users to market their commercial listings with professional and responsive email campaigns.  

Property data comes from a single, consistent source — a centralized database of property and listing information that supports all the marketing and dealmaking needs of CRE professionals. This single source of truth automatically updates all marketing materials, as well as syndicated listings across marketing channels, property sites and company websites. By leveraging a single database to drive listings and marketing automation, listing information is always up-to-date and your company’s branding is consistent across all channels. 

Powered by a user-friendly email builder, the marketing tool allows CRE professionals to design and send custom and branded email campaigns. For branding consistency across marketing and leasing teams, email campaigns can be saved as templates for company-wide use. And if any changes occur on a property down the line, any saved templates are automatically updated with the newest information. 

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Editing mode

Emails are fully customizable using the intuitive drag-and-drop editor, which enables users to easily insert essential listing elements. This way, email content can be populated with details such as property name, floorplans, lease rates, space availability, broker contact information, high-resolution photos and more. What’s more, users can also include attachments as well as links to property brochures and availability reports. 

The preview tool provides a real-time view of the email design, which is optimized for different types of devices, from mobile to web browsers, ensuring that email campaigns are adapted to and are visually appealing on every platform.  

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Preview mode

Once the email campaign is ready to be sent or scheduled, users can send it to a lead or a list of contacts from Deal Manager CRM. In addition, as a campaign performance assessment tool, the easy-to-use interface provides a range of valuable metrics, including open rates, unique opens, click rates, unique clicks and more. 

CommercialEdge Marketing comes standalone or fully synchronized with Yardi property management software. For Yardi clients, property and space information is in sync with Yardi Voyager to ensure that only the latest and most accurate information is marketed to prospects and clients.  

Powered by up-to-date property information, the CommercialEdge email marketing tool empowers CRE professionals to bolster their marketing and dealmaking processes and provide prospects and clients with a brand-consistent experience. 

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Timea is a senior writer covering CRE marketing, tech and real estate trends, as well as industry news in the U.S. Timea was previously a senior associate editor at Multi-Housing News and Commercial Property Executive and has an academic background in law. She has been working in the real estate industry since 2011. Reach her via email.

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